Education

M.S. in Diplomatic & Business Protocol , 2009
Escuela Internacional de Protocolo, Camilo Jose Cela, Madrid, Spain

M.S. in Tourism Management, 2012
IE, IE Business School, Madrid, Spain

B.B.A. in Tourism Management, 2006
Escuela de Turismo y Ocio, Rovira y Virgili, Tarragona, Spain

B.B.A. in Public Relations and Advertising, 2012
UOC, Oberta de Catalunya, Barcelona, Spain

Areas of Expertise

  • Business Development
  • Events Industry
  • International Sales
  • Luxury & Shopping Tourism
  • Marketing & Communications

COURSES TAUGHT

  • Advanced Events Management
  • Convention and Trade Show Management

Office Hours

  • Tuesday from 4:30:00 PM to 5:00:00 PM in HM-357

Biography

Mercedes Blanco - native from Spain and living in Miami since 2014 is a Corporate Leader Executive in Global Travel & Hospitality with a solid record on International Sales and Marketing Strategies.

 

PROFESIONAL EXPERIENCE

Sales Director – BCV SOCIAL (2017-Present)

Sr. Sales Manager North America MARITIM HOTELS (2014-2016

Business Development Manager - VALUE RETAIL (2013-2014)

International MICE Sales Manager PORTAVENTURA BUSINESS & EVENTS (2011-2012) Marketing & Communications MICROSOFT (2009-2010)

Account Manager - AC HOTELS BY MARRIOT (2006-2008)

 

LECTURER

FIU, Miami, USA Professor Hospitality & Tourism Management (2015-Present) IE Business School, SPAIN Master Tourism Management (2013-16)

CVB Cancun & Caribe University, MEXICO Shopping Tourism (2014)

IE Business School, SPAIN Globe Shopper (2014) 

IE Business School, SPAIN – Shopping tourism as an economic engine (2013)

IE Business School, SPAIN – Optimizing investment in Business Travel (2013)

IE Business School, SPAIN – The strategic value of meetings and events (2012)

Nebrija University, SPAIN – Master Tourism (2012-14)

 

MEMBERSHIPS & CERTIFICATIONS

CIS (Certified Incentive Specialist) SITE (Society for Incentive Travel Excellence) 2016

CHDM (Certified Hospitality Digital Marketer) HSMAI (Hospitality Sales Marketing Intl. Assoc.) 2015

CMP (Certified Meeting Professional) CIC (Convention Industry Council, US) 2014

HSMAI South Florida (board of directors since 2015)

IE Business School (board of directors since 2013) MPI (member 2011-2015)